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The SME Revolution Starts in Dubai and GCC
by Naseem Javed, President, ABC Namebank
The Middle East is now a new turning
point for SME’s to begin a grassroots revolution.
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The Bent Acronym
by Erwin Ephron
Scrambled Letters from the Internet
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Come Fly With Me ... the Air Google Way
by Naseem Javed, President, ABC Namebank
Air
Google makes it possible to inspect vacation destinations, conduct market
research, spy, carry out competitive surveillance, hunt for a job, trade
property, study ecologies, jog trails and fish streams, among at least a million
other things -- virtually.
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When Will The Internet Be Divided Among Nations?
by Naseem Javed, President, ABC Namebank
Other countries want their own Internet too, with its own domain registration policies.
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The Art of the Pay-per-Click Start – Round 2.
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
The reasons “All
website traffic is NOT created equal.” Just because you receive
“traffic” does not mean you will achieve website actions.
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Part 3: What to do as PPC Costs Increase? (Part 3 of 3 Series)
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
Learn how to calculate and use your average customer lifetime value as a way to bid at higher prices while remaining profitable.
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Part 2: What to do as PPC Costs Increase? (Part 2 of 3 Series)
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
Website conversion occurs
when you satisfy a visitor’s preconceived expectation.
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Is Your Paid Search Advertising Generating Positive Financial Results?
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
Learn the right questions to ask and the formulas to use when measuring your PPC advertising.
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Get Results: Start with Your Marketing Message and Objective
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
Are your marketing messages in balance across all media?
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Defining Both Top- and Bottom-Line Growth for Your Web Business
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
What are your Web traffic and Web conversion strategies?
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Don't Touch Google's Name
by Naseem Javed, President, ABC Namebank
The Three
Golden Rules of Naming.
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How to Maximize Paid Search Results
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
Follow these strategies to boost your pay-per-click
marketing results today. Good
Producing!
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Conversion Metrics 101 - “Defining Success”
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
Three Measures to Increase
Website Performance.
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The Art of the Pay-Per-Click – Round 1 of 2.
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
Setting
up a pay-per-click campaign is simple, right?
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Improved Pay-per-Click Marketing Performance from Time-Tested 80/20 Principle
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
Advise for using the 80/20 principle with pay-per-click advertising.
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“Whose Bank Account is Overflowing from Your Pay-per-Click Efforts?”
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
Qualify your clicks
BEFORE buying a visitor.
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Is Your Website Optimized For The Search Engines?
by M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
Is
your website being found when prospects are searching on the Internet for
companies, products or services like yours? Here’s a checklist of questions to ask yourself.
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Search Engine Optimization --- An Overview
by Prabuddha S. Raychaudhuri, Founder & CEO, SEOguru Technologies
Search engine
optimization can be a very cost-effective tool to target your
customers online. In this paper, we will discuss how you can optimize your website for top search
engine rankings.
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If You Build It, Will They Come? An Overview of Internet Marketing
by Debra Murphy, Masterful Marketing
Approach Internet marketing like you approach other marketing programs:
advertising, public relations or direct marketing. You need to develop
a plan and execute and measure the effectiveness of each one.
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Internet PPC Advertising
by Debra Murphy, Masterful Marketing
It is now quite
practical for many businesses to add Internet Advertising using on a pay per click
(PPC) service such as Overture and Google AdWords to their marketing
plan and budget.
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