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Find Internet Marketing, Web Marketing, SEO, Internet Advertising Articles

Learn techniques & strategies on Web marketing, search engine optimization, Internet Advertising. Access links to Web marketing services.

Benefits of using RSS
by Debra Murphy, Masterful Marketing
RSS is an Internet technology for content distribution. RSS puts the control of the content you subscribe to in your hands.
Social Media Marketing Basics
by Debra Murphy, Masterful Marketing
The tools of marketing have expanded and for many businesses, this new media is an unknown territory that complicates the marketing mix.
Good Enough Never Is... or Is It?
by Bob Rentsch, Vista Consulting
As your company's Internet marketing transitions from its initial experimental stages to a larger part of your marketing mix, you may find that you outgrow the wizards and templates.
Blogs vs. Articles
by Ken Wisnefski, President, VendorSeek.com
When and for what purposes do you compose blogs and articles? Both are considered content and will increase your visibility online, but there are differences in their use and orchestration.
Web Marketing Know How
by Ken Wisnefski, President, VendorSeek.com
What methods to you use to market online?  There are many ways to use the Web to attract attention
The Tangled Web of Online Marketing
by Ken Wisnefski, President, VendorSeek.com
Who is in control of online marketing?  The advertiser?  The buyers?  Is it the Web?!
Use Social Media Sites to Improve your Ratings
by Ken Wisnefski, President, VendorSeek.com
Sites need traffic coming to their site.  There are services such as search engine optimization and pay-per-click, but they can become expensive.  Social media sites are viewed everyday by mass numbers.  They can be leveraged in order to bring a lot of browsers to your site.
Web 2.0 And Why Should B2B Marketers Care
by Bob Grant, President, Grant Marketing
Web 2.0 is a new buzzword for the next generation of websites that makes sites more interactive, user friendly and customer centric
10 Steps to Making Your Website a Cash Cow
by Jon-Karl Kleitsch, President, BullseyeMetrix, Inc.
The best thing you can do in the pursuit of higher sales through your website is to have a solid marketing plan. I know, it sounds simple. But it really isn't.
Is it Time to Think Like your Customer?
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
Whether you want to maximize your paid search marketing or you are in the process of redesigning your website, you must think like your customer.
Attention! More Sales - Not More Visitors.
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
"I expected sales from the volumes of visitors sent to my website". Have you said this before?
MORE or less - it's all about website conversion
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
If you are getting an adequate number of visits (and you're not experiencing a 100% conversion rate) you have a group of "others" waiting to be served.
Market Strategy versus Website Conversion
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
Improving website conversion is a highly effective strategy for combating the escalating costs and competitiveness of online marketing.
Is It Time for PPC Maximization?
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
Based on surveying research of paid search advertisers, it seems that most have not moved beyond tracking click-through rates into stronger performance indicators
Getting More from Your Pay-per-Click Marketing
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
Because of increasing competition that has led to higher advertising costs with pay-per-click marketing, many businesses have not realized their desired objectives.
Gaining Credibility and Trust to Win Buyers
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
People buy from those they know, like and trust. Whether business-to-consumer or business-to-business, this basic principle holds true.
Converting Paid Search
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
How do you compete in a hyper-competitive bid market? You compete through employing... "Landing pages".
Doing the Paid Search "Two-Step"
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
With paid search, a marketers' thinking is often focused on the immediate sale. But does it always work so easily?
Website Analytics Provide the Questions not the Answers
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
The website analytics market is hot as companies scurry behind the bandwagon to gain insight to their online marketing.
Achieving Sales Conversion Starts with the End in Mind
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
Every traffic generation channel (like pay-per-click or organic search engines) and the visitors arriving through it produces varying outcomes from the same website.
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