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Email Marketing Articles

Find featured articles on eMail marketing, eMail marketing services and email strategies. Find links to eMail marketing services, eMail lists, Web marketing services.

8 Tips for Increasing Your Email Prospecting Response Rate
by Kendra Lee, President, KLA Group
Email prospecting can be a very effective way to reach key contacts and turn them into sales leads
Break the Email Delete Barrier
by Kendra Lee, President, KLA Group
Email is one of the most effective ways to reach your prospects today.
Create Email Subject Lines That Draw Prospects In
by Kendra Lee, President, KLA Group
It's one of the most important keys to getting people to open your emails.
Using E-mail to Rev Up Your Sales
by Craig James, Founder, Sales Solutions
Many of us use e-mail to more effectively convey a compelling message of why to do business with our company to people who are visual, not auditory
How to Win Over the "Man in the Chair": Salesmanship, Repetition, and Direct Mail
by Ernest Nicastro, Positive Response
In a classic business-to-business print ad from the late 50's for McGraw-Hill Magazines an imposing looking executive sits in his chair.
E-Newsletters can enhance internal, external image
by Norwin A. Merens, Managing Director, NM Marketing Communications
e-Mail newsletters are a simple and cost effective  way to communicate with your target market and employees but it still requires planning and execution.
In Praise of E-Mail
by Jim Sterne, Target Marketing of Santa Barbara
E-mail is so simple -- and, at this point in the Internet's evolution, so familiar -- that you might be tempted to take it for granted. Don't. When deployed correctly, E-mail remains one of the most effective weapons in the marketer's arsenal.
How To Drive Top-of-Mind Awareness With Prospective Customers
by Gordon G. Andrew, Managing Partner, Highlander Consulting

For B2B businesses, making a prospect's "short list" of candidates is a critical step in the sales process. To get there, prospects must remember who you are when they're ready to buy.


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