Using E-mail to Rev Up Your Sales by Craig James, Founder, Sales Solutions
Many of us use e-mail to more effectively convey a compelling message
of why to do business with our company to people who are visual, not
E-Newsletters can enhance internal, external image by Norwin A. Merens, Managing Director, NM Marketing Communications
newsletters are a simple and cost effective way to communicate with your target market and
employees but it still requires planning and execution.
In Praise of E-Mail by Jim Sterne, Target Marketing of Santa Barbara
E-mail is so simple -- and, at this point in the Internet's evolution, so familiar -- that you might be tempted to take it for granted. Don't. When deployed correctly, E-mail remains one of the most effective weapons in the marketer's arsenal.