Articles by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
Is it Time to Think Like your Customer?
Whether you want to maximize your paid search marketing or you are in the process of redesigning your website, you must think like your customer.
Attention! More Sales - Not More Visitors.
"I expected sales from the volumes of visitors sent to my website". Have you said this before?
MORE or less - it's all about website conversion
If you are getting an adequate number of visits (and you're not experiencing a 100% conversion rate) you have a group of "others" waiting to be served.
Market Strategy versus Website Conversion
Improving website conversion is a highly effective strategy for combating the escalating costs and competitiveness of online marketing.
Is It Time for PPC Maximization?
Based on surveying research of paid search advertisers, it seems that most have not moved beyond tracking click-through rates into stronger performance indicators
Getting More from Your Pay-per-Click Marketing
Because of increasing competition that has led to higher advertising costs with pay-per-click marketing, many businesses have not realized their desired objectives.
Gaining Credibility and Trust to Win Buyers
People buy from those they know, like and trust. Whether business-to-consumer or business-to-business, this basic principle holds true.
Converting Paid Search
How do you compete in a hyper-competitive bid market? You compete through employing... "Landing pages".
Doing the Paid Search "Two-Step"
With paid search, a marketers' thinking is often focused on the immediate sale. But does it always work so easily?
Website Analytics Provide the Questions not the Answers
The website analytics market is hot as companies scurry behind the bandwagon to gain insight to their online marketing.
Achieving Sales Conversion Starts with the End in Mind
Every traffic generation channel (like pay-per-click or organic search engines) and the visitors arriving through it produces varying outcomes from the same website.
The Art of the Pay-per-Click Start
The reasons 
Part 3: What to do as PPC Costs Increase? (Part 3 of 3 Series)
Learn  how to calculate and use your average customer lifetime value as a way to bid at higher prices while remaining profitable.
Part 2: What to do as PPC Costs Increase? (Part 2 of 3 Series)
Website conversion occurs when you satisfy a visitor
Is Your Paid Search Advertising Generating Positive Financial Results?
Learn the right questions to ask and the formulas to use when measuring your PPC advertising.
Get Results: Start with Your Marketing Message and Objective
Are your marketing messages in balance across all media?
Defining Both Top- and Bottom-Line Growth for Your Web Business
What are your Web traffic and Web conversion strategies?
How to Maximize Paid Search Results
Follow these strategies to boost your pay-per-click marketing results today.  Good Producing!
Conversion Metrics 101 -
Three Measures to Increase Website Performance.
The Art of the Pay-Per-Click
Setting up a pay-per-click campaign is simple, right?

Kevin Gold is Managing Partner of Enhanced Concepts helping businesses increase their online leads and sales through improving conversions and gaining greater visibility. Download "20 Surefire Ways to Increase Your Website