Articles by Debra Murphy, Masterful Marketing
Social Media Marketing Basics
The tools of marketing have expanded and for many businesses, this new media is an unknown territory that complicates the marketing mix.
The 4 P
The marketing strategy section of your plan outlines your game plan to achieve your marketing objectives and should include information about the 4 P's of marketing
Target Your Marketing Efforts
Pairing your offerings with the market you wish to serve surfaces opportunities that you may not have noticed before
The Value of Market Segmentation
Market segmentation helps to easily classify your best customers and find more like them.
Does Your Marketing Lack Passion?
Marketing plays a major role in determining whether your customer will buy your product or service by appealing to their wants and needs.
10 Strategic Marketing Mistakes
Solid marketing efforts take a combination of planning, creativity, and patience.
Focus Your Marketing for Better Results
Keeping your name out in front of your market will both boost sales opportunities now, and have your name on the list when a prospect starts to evaluate options.
The Myths and Benefits of Brand Identity
Your business's brand identity is an extremely important factor in the success of your business.
Can My Small Business Benefit from Internet Marketing?
Many companies have realized the effectiveness of Internet marketing in reaching targeted audiences with measurable results.
Marketing for B2B vs. B2C - Similar but Different
Business-to-business (B2B) and business-to-consumer (B2C) marketing is different.
Dare to be Different
More and more businesses seem to be afraid to do or be something different.
Time to Freshen Your Brand
Branding is very important to your business and possibly the most important asset you can develop.
Think Outside the Box
A little bit of strategic thinking can point you in a direction that can be a winner.
Top 10 Marketing Myths
Marketing is truly an investment in time, creativity, resources, and energy.
Four Deadly Sins of Marketing
These sins certainly won't commit you to eternal doom, but they could put your business into serious jeopardy.
Get an Objective View of Your Business
Small business owners tend to view their businesses tactically and rarely have the time to take an objective view
The Marketing Budget
The first thing you need if you don
Marketing Coach or Marketing Consultant
Determine whether you want a marketing coach, a marketing consultant or a hybrid coach-consultant
Build a Solid Marketing Foundation
By building a solid marketing foundation, your PR efforts, partner programs and all your other marketing programs are more likely to succeed.
Cultivate Market Perception
It is important that your marketing efforts establish value in the minds of your customers.
<Previous   Next>

Debra Murphy is founder of Masterful Marketing, a marketing coaching firm that empowers small business owners and independent professionals to take control of their marketing to get better results. She helps you change how you think about your business and put activities into motion that attract your ideal client. She started Masterful Marketing to ensure small business owners had access to the knowledge available to larger companies so they could live their dreams and build a business around their passions. Although her knowledge of marketing covers all the traditional channels, she specializes in online and social media marketing to make sense of it all to those who want to use it to effectively market their businesses.