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Articles by Debra Murphy, Masterful Marketing
6 Ways to Promote Your Facebook Page
Creating a Facebook Page for your business is one of the more valuable exercises you can do as a small business owner.
9 Ways to Nurture and Engage Your Communities
Now that you have your growing communities, how do you keep them as raving fans and ultimately turn them into clients or customers?
Law of Attraction in Marketing
You can't appeal to everyone, so why do business owners continually drive themselves crazy trying to work with clients they just don't connect with?
WordPress, Not Just for Blogs
It's the central hub of your social media strategy - the place where you send everyone to find out more about what you do or provide.
Business Goals Help You Plan Your Marketing
To develop a sensible marketing plan, you need to know what you want to achieve with your business and how you are going to get there.
Eliminate Marketing Heartburn
Why does marketing give many business owners heartburn time after time?
Dare to be Different
In this world of constant marketing noise and more severe competition, being conservative with your marketing will get you no where.
Marketing Coach or Marketing Consultant, Which is Right for Your Business?
Both consulting and coaching involve the use of a skilled, trained professional to assist you in achieving your goals, but each entity approaches your business from a different perspective.
Once You Get Their Permission, Do You Have Anything To Say?
To make the most effective use of your list, you need a communications strategy.
Connecting You with Your Customers: The Value of Relationship Marketing
The purpose of all businesses, regardless of what it offers, is to create and retain customers.
Time to Freshen Your Brand
Is your brand projecting what you want your customer to feel or think? Your answer may determine whether it may be time to freshen your brand.
The Name Game
In reality, naming does take some effort and can be frustrating, but it does not have to be costly.
Be Different - Get Attention
In order to get attention, you need to sometimes be a little daring. If you look and act the same as your competition, why would anyone notice you?
The Myths and Benefits of Brand Identity
Your business's brand identity is an extremely important factor in the success of your business.
Corporate Identity, Brand Identity or Brand Image?
These three terms are often confused with one another when in reality they are quite different. Is one more important than the others? Does every business have all three?
Search Engine Optimization - Tips and Tricks
To ensure prospects find you on the Web, you need to take actions to drive people to your site
Make Your Website Sell
You should use a clear call to action on every page of your web site and interspersed in the copy. Don't leave the path to a sale up to the visitor
Getting Started with Google AdWords
The process of developing an advertising campaign using Google AdWords is pretty simple, but there are some fine points you need to understand to effectively utilize your advertising budget.
Email Newsletters or Blogs: Which one is better?
Just like every other marketing program, you have to assess the value of each of these venues based on your target audience.
Benefits of using RSS
RSS is an Internet technology for content distribution. RSS puts the control of the content you subscribe to in your hands.
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Debra Murphy is founder of Masterful Marketing, a marketing coaching firm that empowers small business owners and independent professionals to take control of their marketing to get better results. She helps you change how you think about your business and put activities into motion that attract your ideal client. She started Masterful Marketing to ensure small business owners had access to the knowledge available to larger companies so they could live their dreams and build a business around their passions. Although her knowledge of marketing covers all the traditional channels, she specializes in online and social media marketing to make sense of it all to those who want to use it to effectively market their businesses.
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