Articles by Laura Patterson, President, VisionEdge Marketing, Inc
What the CEO Can Do To Put Sales and Marketing on the Same Revenue Page
The financial health of every company depends on the Sales & Marketing departments working together effectively and productively.
Using the Pipeline to Align Sales and Marketing
Marketing and sales teams will stay on target and manage the company

Laura Patterson is the president and co-founder of VisionEdge Marketing, Inc ( www.visionedgemarketing.com ), a leading consulting group for metrics-based strategic marketing. Prior to that, she spent more than twenty years in business-to-business marketing, focusing on branding, customer loyalty, and product rollouts for Motorola, Evolutionary Technologies and State Farm Insurance. She can be reaced at 512.681.8800