|Tips for Building a Strong Agency Relationship|
Whatever the reason, companies are often challenged to find a good fit with an agency partner.
|Holiday Messages Make a Significant Impact|
Whatever approach you take, the
holidays are a great time to make an impression on your customers.
|Brand Destruction is Simple as 1, 2, 3|
It seems like everywhere you turn, marketing and communications media
are talking about the importance of branding for companies and
|Marketing to the Multi-Generational Workforce|
The challenge of deciphering the needs and nuances of today's age-diverse workplace might appear overwhelming, but organizations adapt to these changes will reap significant benefits.
|Does Your Brand Really Matter?|
The good news is that you don't have to be a major company to create your own particular brand attributes.
|Business E-Mail - No Place for Bullying|
What makes certain supposedly professional business people turn into
contemptuous, mean-spirited bullies when they get on their e-mail
|Great Expectations - For Cubs and B2B Marketers|
Marketers need to better understand the impact marketing and
technology integration can have in making customer experiences more
gratifying and satisfying
|Staying Adaptable Critical for Marketing Success|
What will B2B marketing communications look like in the future?
|Grading Your Marketing Efforts|
Whether you are a marketing neophyte or a marketing guru, evaluating
your efforts based on this quiz will help provide a roadmap for greater
|Do You Have the eCommerce Savvy to Grow Your Sales?|
The Internet has significantly reshaped how business is conducted.
Technology has changed information gathering and buying habits in both
the consumer and business-to-business world.
|Lessons of Pumpkin Patch Marketing|
Explaining the item's value down to its last seed is critical to
garnering new customers.
|Are You Focusing on a Winning Season?|
Forging ahead certainly involves some risks, but with those risks can
come great rewards.
|A Perfect Lesson for Business|
The lesson - both on the field and in the boardroom - is that good and bad breaks happen, and they tend to even out over time
|Creating Value in the Eye of the Beholder|
Lean towards a value proposition that defines as much of the
capabilities - and results - that your product or service will provide
with a high degree of specificity.
|Is Branding Relevant in Today|
As companies struggle to gain traction in a tough economy, they are
continuing to re-evaluate all of their business methods to squeeze out
|Personal Touch Means Business|
Today's wired world has no doubt increased the amount of communication
among people, but in many ways it has produced less meaningful
|Print's Place in a Digital World|
Capitalizing on these elements can make print an effective part of your marketing program now and for many years in the future.
|Content is King in the New 'Post-Marketing' Era|
Economic changes are forcing companies to rethink how they market to their customers.
|Finding the Right Marketing Mix in Tough Times|
Most b-to-b marketers are confronting tough choices on the most effective ways to use their budgets.
|Focused Marketing Helps Companies Weather Economic Challenges|
The temptation during a tough economy to wait (and hope) something
happens to turn things around is exactly the wrong way to approach
Norwin A. Merens
is managing director of Glenview, IL-based NM
Marketing Communications, an integrated B2B marketing, public relations
and trade show/ special events management firm. He may be reached by
calling 847.657.6011 or at firstname.lastname@example.org
. Find out more at www.nmmarketingbiz.com