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Articles by Jack Malcolm, President, Falcon Performance Group, Inc.
Moving Beyond Price
At the tactical level, your primary goal is to shift or expand your customer
Selling the Business Impact
All of these potential impacts are closely interrelated, and in fact may be used interchangeably in some situations.

Jack Malcolm is Preseident of Falcon Performance Group, Inc. Conact him at 954.525.2445 or visit www.falconperformance.com to learn more
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