Articles by Robert A. Kelly
Does the PR Blueprint Work?
Properly executed, this comprehensive blueprint will help you persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your unit's success.
Why Do You Want PR?
PR Advice You Didn't Ask For
Review how you plan to monitor and gather perceptions by questioning members of your most important outside audiences.
Managers: Paying for PR-Lite?
As a business manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key stakeholder behavior change
Dear Promotion Manager:
Managers, Have You Been Shortchanged?
Take control of the PR folks assigned to your unit and insure that every last one of them understands why it's so crucial to know how your operation is perceived by your key target audiences.
How Real PR Works
For some, public relations works well when their news release or special event winds up in the newspaper or on the radio.
Time For a New Playbook?
When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach.
The Fundamental Premise
People act on their perception of the facts leading to behaviors about which something can be done. When public relations creates, changes or reinforces that opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization, the public relations mission is accomplished.
Is Your Public Relations Investment Paying Off?
Ask yourself this question: do we employ public relations for the sheer pleasure of writing news releases, running special events, doing surveys or booking speeches? Some folks may actually think so, but I believe the answer to that question is no. We employ public relations so that, at the end of the day, somebody
Oh, Those Missing Traffic-Catchers: Whose Fault is it?
Public Relations: Antidote for Small Business Failure
When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy.
Public Relations: Recession Tool
The reason public relations finds itself in the behavior business is because it
Thinking About A Public Relations Career?
Without a solid, well-designed foundation, few buildings successfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners understand the discipline.
What Does the Public Relations Client REALLY Want, and Why?

Bob Kelly, a public relations consultant, was director of public relations for Pepsi-Cola Co.; AGM-Public Relations, Texaco Inc.; VP-Public Relations, Olin Corp.;VP-Public Relations, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. Contact Bob Kelly by email at bobkelly@TNI.net