|PR's Big Bang Theory|
Lots of theories out there about public relations.
|How Public Relations Changes Minds|
How the right PR changes perception by doing something positive.
|Why Good PR Warrants Your Attention|
Good public relations can create desired individual perceptions among key outside audiences and that can help your
business achieve it's management objectives.
|Why Not Juice-Up Your PR?|
Are special events, and press releases in
keeping with the challenges you face as a business?
|How PR Makes a Manager's Life Easier|
PR is more than publicity and like other business departments PR requires a strategy and a plan of action.
|Don't Get Caught With Your PR Down !|
Why risk the embarassment when with a little basic PR training, you as
a business manager can always be ready for
|Imagine PR Like This Helping You|
As the kids say, how cool is this? As a business executive you decide
to do something positive about the behaviors of those important outside
audiences of yours - behaviors that MOST affect your operation.
|Why PR is an Engine for Economic Growth|
Yes, performed in this manner, public relations obviously does feed the
engine of any manager's growth and, thus, that of the nation at large.
|Managers and PR: One Thing Is Clear|
Key steps your company need to take in
order change audience perceptions.
|Right PR Empowers a Manager|
Business managers are in a stronger position to succeed when they
use their public relations resources in a way that
alters individual perception leading to changed external stakeholder
|A Great Way to Do PR|
If you really want premium public relations results, you must use a
broader, more comprehensive and workable public relations blueprint to
alter your key, external audience perceptions.
|Moving Key Audiences to Take Action|
Persuade key stakeholders
|A PR Question for Chinese Managers|
Do today's Chinese Business Managers view
PR/Public Relations through the lens of simple publicity, as many in the west still do?
|Small Business Failure? Nuts!|
How they perceive you, and what they believe
about you and your business, directly affect your chances of success. And that
|Power Tool for the 21st Century|
can save a lot of time
|Why PR is a Vital Force|
Because it can alter individual perception and
lead to changed behaviors. Something of profound importance to businesses, non-profits and associations who can sink or
swim on how well they employ this crucial dynamic.
|Your Organization: What Role PR?|
As a manager, does your current business,
non-profit or association public relations effort concern itself primarily with
radio and newspaper publicity? Or does it concentrate on a specialty area like
financial communications or trade relations? Or, possibly, it deals each day
with sales support or government affairs?
|A Winning Public Relations Game Plan for 2002|
Fortunately, public relations will continue to create, change or reinforce public opinion by reaching, persuading and moving-to-action those people whose behaviors affect the organization. When the behavioral changes become apparent, and meet the program
|Managers, Got a Grip on Your PR?|
You'll know you have a solid grip on your public relations effort when you avoid communications tactics as a major focus
, a public relations consultant, was director of public relations for Pepsi-Cola Co.; AGM-Public Relations, Texaco Inc.; VP-Public Relations, Olin Corp.;VP-Public Relations, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. Contact Bob Kelly by email at bobkelly@TNI.net