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Articles by Herb Gross, President, Herb Gross & Company, Inc.
Advertising That Works
One of the biggest challenges facing businesses is knowing how to make their advertising dollars produce better results. The problem is that many of today's ad agencies prefer to produce creative or amusing ads and win awards rather than deliver sales performance.

Herb Gross is the President of Herb Gross and Company, Inc. and author of How to Win the Ad War
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