Articles by Robb Hecht, The PR Machine
Blogging: PR's True Claim to the Internet
Don Middleberg coined the term "Online PR" in 2001 and attempted to claim the Internet back then for the PR industry. He pointed out that PR is about a brilliant idea communicated through various forms of media and online was the next form.
Search Engine Copywriting (SEO) Using Ogilvys Word Power
When your internet marketing strategy includes search engine optimization (SEO) couple this strategy with the David Ogilvy copywriting approach and a whole new marketing strategy develops.

Robb Hecht is the producer of The PR Machine, a commentary blog about the state of the public relations industry and the methods integrated marketing communications practitioners move client initiatives into the mainstream, found at http://prmachine.blogspot.com. Reach him by email at robb.hecht@gmail.com