Articles by Steven Howard, Howard Marketing Services
Customer Retention: The Art of Keeping Good Customers
Why keeping the customers you have and preventing them from taking their business elsewhere has an immediate, positive impact on your bottom line.
Keeping Good Customers by Earning Customer Loyalty
To take care of your customers, you need to have a full understanding of their wants, needs, and desires.
Changing Customer Values
Change is happening so rapidly with all the reorganizations, restructures, down-sizings, mergers, break-ups and new business start-ups its's no wonder, that your customers are also simultaneously undergoing vast amounts of change as well?
Succeeding in Sales
Not every one is cut out for a career, or even an assignment in sales. Additionally, it is often difficult for people to make the switch from "Customer Service Officer," a role with an emphasis on serving the customer, to that of "Customer Sales Representative" and a need to be a professional sales person.
Customer Relationship Marketing in the New E-World
Relationship marketing is a concept that has yet to be clearly defined by anyone, even though much of today's marketing literature and many marketing consultants and gurus are in agreement that relationship marketing will be a critical success factor for the large majority of organizations throughout the 21st century
Keeping Good Customers: The Art of Customer Retention
Why is customer loyalty so important? For one thing, numerous research studies have shown that if you can reduce your attrition rate that is the annualised rate of lost customers by as little as five percentage points, you can increase your bottom-line profits by anywhere from 25% to 85%.
Customer Complaints Are Good
One of the worst things customers can do when faced with unsatisfactory service or a poor quality product is not to tell you and leave for the competition.
Make It Easy For Customers To Complain
The first component of your complaint management strategy is that you should make it easy for customers to complain.
Corporate Image Development: Asking the Right Questions
A key aspect of the initial phase of the Corporate Image Management development process comprises qualitative interviews with internal and external audience. These interviews focus on how the organization is currently perceived by these key audiences and what perceptions are held about the company's directions for the future and its capabilities to handle or execute change.
Corporate Image Management as a Catalyst for Change
A predominant management theme since the early 1980s has been the introduction of new leadership from outside whenever massive internal change is required. The new leadership puts its plans together, takes the company through an exciting period of positive change and the bottom line results are applauded by the investment community.
Corporate Image Management: A Marketing Discipline for the 21st Century
Every organization has a corporate image, whether it wants one or not. When properly designed and managed, the corporate image will accurately reflect the level of the organization's commitment to quality, excellence and relationships
Creating A Powerful Corporate Brand
Development and management of the corporate brand is one of the most potent tools available for senior executives to use in ensuring the viable execution of the corporate vision. Not only does the corporate image management process provide entrepreneurs and business leaders with the highest level of functional control of the organization, it also provides one of the most powerful strategic marketing weapons available in the corporate arsenal
Hurting Corporate Brand Image
Often what needs changing or modifying to fix a deteriorating corporate image is not how the corporate logo appears or is used, but several other aspects of the organization's visual communications to its audiences.
The Power of Corporate Branding
Everything an organization does, and does not do, affects the perception of that organization and its performance, products, and services. These perceptions affect its ability to recruit the financial resources, people and partnerships it needs to attain its goals and objectives.

Steven Howard is Asia's leading marketing consultant and positioning specialist, with over 22 years experience. The author of two books and numerous articles, you may reach him at www.howard-marketing.com or steven@howard-marketing.com.