Articles by M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
Five tips for integrating marketing and sales
Integrate business-to-business marketing and sales by avoiding knee-jerk reactions and fostering cooperation.
How to Hire Great Business-to-Business Telemarketers
Relationship marketing is a conversation with prospects and clients. Use these tips to build a telemarketing team worth talking to.
Event promotion techniques that really work
If you want a Hollywood ending for your prospect or customer event, you're going to have to rely on a lot more than faith. Even the most well-conceived events need a powerful promotion campaign to fill seats.
IT Marketing: Should Blogging Be on Your B2B Marketing To-Do List?
For the past few years, you've heard so much about blogging that you're reluctantly concluding that now might be the time to join the parade.
8 Powerful B2B Sales Lead Generation Techniques To Help You Reach Your Sales Prospects
Most of the fastest growing B2B companies do not rely solely on just one sales lead generation method.
B2B Marketing: Drive Leads & Sales With A
I think most business-to-business marketers should aim for
B-to-B Direct Mail: Don
It seems that  B2B marketers too often get caught up in the details of direct marketing, rather than concentrating on the things that are most important: * The List, * The Offer * The Results.
Persona Based Marketing: Powerful B2B Marketing Tools For Connecting With Prospects & Customers
Meet Bill, he's the owner and CEO of a growing, mid-sized manufacturing company. Bill is in his early 40s, wears glasses and tries his best to squeeze in an early-morning workout whenever he can.
Targeting Your B2B Lead Generation Efforts
When searching for prospects to buy your products or services, you want to find those companies who have a problem for which you have the solution.

B2B Sales Lead Management: 8 Tips For Selecting A Sales Lead Management Service
Are you looking to outsource your sales lead management?
Tips for using postcards to build your business
As marketing costs continue to climb you need to find ways to maximize your results without blowing your budget. With that in mind, here are 10 tips for using postcards as part of your direct marketing and relationship marketing programs
Put your money where it counts most for clicks and visitors
Is your website doing all it can and when prospects are searching? Read what B2B marketing expert Mac McIntosh has to say about making your website the best it can be.
How to Maximize Your ROI from Exhibits at Industry Trade Shows and Conferences
Exhibiting at industry conferences or tradeshows can take a big bite out of your budget. Using proven techniques to help maximize your ROI.
Five Tips for Integrating Marketing and Sales
Here are five tips that help make sales and marketing integration a success.
Your Event Was a Success. Now What?
Why do many companies pour time, money and manpower into mounting an event, only to ignore attendees after it
Live or Electronic: Choosing the Best Event Format
What event format is best? Live, cheeks-in-seats events? Webinars? This article explores the pros and cons of live and electronic events.
Is Your Website Helping Prospects Move Forward?
Is your website helping prospects move forward in their consideration and buying process? Here
Is Your Website Optimized For The Search Engines?
Is your website being found when prospects are searching on the Internet for companies, products or services like yours? Here
Target influencers to sway business-to-business sales
Database marketing can be an extraordinarily useful tool for enhancing relationships with business to business influencers and decision makers.It also can be used to measure the return on investment in influencers.
Marketing Events: What Works, What Doesn't
Do you know what can turn a promising event into a big success or cause it to fail miserably? When planning your next event, consider these tips to help you avoid having to learn the hard way.

M. H. "Mac" McIntosh is described by many as America's leading authority on inquiry handling and sales lead management. He is president of Mac McIntosh Incorporated, a sales and marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. To request a free subscription to his newsletter, Sales Lead Report, contact him at: Mac McIntosh, Inc., 601 Pendar Rd. North Kingstown, RI 0-2852-6620 Phone: 800-944-5553 or 401-294-7730. Fax: 800-944-5513. Email: mcintosh@salesleadexperts.com Web: www.salesleadexperts.com