is CEO of LeadGenesys ( www.leadgenesys.com
) a B2B direct marketing and lead generation firm, he can be reached directly at jeffk@LeadGenesys.com
. He is a direct marketing veteran with over 12 years of experience managing lead generation and relationship marketing programs for companies ranging from technology and service start-ups to Fortune 100 firms. He is author of the Email Marketing Imperatives
and has written numerous other best practices papers. A UC Berkeley graduate, Mr. Kostermans also serves as an Army Reserve Psychological Operations Major, consulting allied governments and militaries in target audience analysis and influence methods.