Articles by Elissa Miller, Hoffman Marketing Communications
The Steak Behind the Sizzle: Effective Marketing Using White Papers
Learn the unique value that white papers have to offer and the skills required to write them.

Elissa Miller (Elissa@hoffmanmarcom.com) is a senior marketing consultant for Hoffman Marketing Communications, a business and technology writing company specializing in strategic sales guides, white papers, and collateral. For more information, visit www.hoffmanmarcom.com.

About Hoffman Marketing Communications, Inc.
Hoffman Marketing Communications, Inc. provides strategic writing services to global high-tech, consulting, and energy companies. Now in our 18th year of operations, we specialize in developing sales guides, white papers, and other strategic marketing collateral. Hoffman writers offer a unique combination of technical savvy, marketing skills, and writing talent to translate the most complex technologies into accessible prose that bolsters your sales and marketing efforts. Satisfied clients include Cap Gemini Ernst & Young, Cisco, Hewlett-Packard, and Symantec. For more information, visit www.hoffmanmarcom.com