*

 
Articles by Gordon G. Andrew, Managing Partner, Highlander Consulting
How To Drive Top-of-Mind Awareness With Prospective Customers

For B2B businesses, making a prospect's "short list" of candidates is a critical step in the sales process. To get there, prospects must remember who you are when they're ready to buy.


Thought Leadership For Sale: Surviving in a Pay-to-Play World
The sale of "thought leadership" -  market visibility with inherent credibility -  is a fact of business life. PR and marketing professionals must learn to manage this pay-to-play reality.
Are You Wasting Money on Publicity?
Is Your Company's Website a Marketing Liability?
A corporate website with outdated content or information gaps can inflict damage to that company's brand.
If I get you on the cover of Forbes Magazine
Media placement is simply a means, not an end. This is a harsh reality for companies paying a hefty monthly fee just for a pile of press clippings
Fighting Online Brand Sabotage 101
Social media websites  have created a new set of challenges (and opportunities) for companies seeking to maintain a positive brand reputation.

Gordon G. Andrew has more than 25 years of experience in public relations and marketing communications, with industry depth in financial and professional services, healthcare, technology and outsourcing. His Marketing Craftsmanship
*