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Articles by Tom Roth, President of Global Solutions Group, Wilson Learning Worldwide
Is Your Sales Team Creating Real Differentiation?
In a world where it is very easy for competitors to quickly duplicate even the most unique product features, it is still possible for a supplier to create a differentiated offering through creating individualized customer value competitors can't easily provide

Tom Roth is President of Global Solutions Group for Wilson Learning Worldwide. With over 27 years experience developing and implementing human performance improvement solutions, he brings valuable expertise and strategic direction to the company. He assists executive leadership teams with issues related to employee engagement, leadership development, strategy alignment, and business transformation. Roth is the co-author of the book Creating the High Performance Team, and is a frequent international speaker representing Wilson Learning's point of view on a variety of issues, including leadership, employee engagement, change, strategy implementation, and customer engagement. He is published in numerous business publications.

To learn more about the concepts shared within this article and how Wilson Learning can assist you in addressing these issues, contact Wilson Learning at 1.800.328.7937 or visit www.wilsonlearning.com.
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