Articles by Ken Wisnefski, Webimax.com
Return on Investment in Search Marketing
With every marketing firm in the business offering web solutions and search marketing campaigns, a surprisingly low amount of companies know how to calculate their Return on Investment.
Differentiating Search Engine Optimization and Online Marketing
Search engine optimization and online marketing are often spoken about, yet is there a difference between them?
Writing Title Tags and Meta Descriptions
Both are found on the search engine results page and aid the engines and potential customers in identifying Web pages with particular keywords and phrases.
Using Keywords Effectively in Content
Using keywords is a large part of search engine optimization, and with a little diligence, can greatly increase sales potential.

Ken Wisnefski is a seasoned entrepreneur and chief executive with extensive experience in the online marketing industry. Ken