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Articles by Jim Strand, Market Research, Griffioen Consulting Group
Market Research - The Key to Understanding Your Customers
For a company to succeed in the market place, a core market research program should be implemented, covering each market and each product or service provided.

Jim Strand is a Market Research consultant with the Griffioen Consulting Group. With more than 20 years of experience in Market Research, Jim has been actively involved in the design, development, and implementation of global research programs in customer satisfaction, brand, loyalty, product development, quality, advertising, and market environment. Jim Strand can be contacted at jstrand@griffioenconsulting.com.
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