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Articles by Dee Davey, Services Marketing, Griffioen Consulting Group
Services Marketing Is Different - The People Factor
Although services marketing has been practiced by some enlightened professionals for decades, the concept of services marketing is still new to many marketing professionals.

Dee Davey is a senior marketing consultant with the Griffioen Consulting Group. She has been marketing global services for over 18 years. Dee helps businesses become more successful by delivering strategic market planning, service product development and business operations improvement projects; primarily for companies who offer technology or business services to their customers. Dee Davey can be contacted at ddavey@griffioenconsulting.com or by calling 734-259-0060.
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