|We Live in a World of Image Supremacy|
Over 200 nations are currently engaged in the struggle of image superiority on the global stage.
|Brand New World of 100,000 Dot Brand TLD's|
The Internet, ever so fluid and free platform, has become the world's most intricate structure.
|The GTLD Opera|
Let's peek into their performance as they start taking center stage.
|Creative Vertigo: The Spin of the ICANN Branding Revolution|
The word GTLD has been added to the hardcore lexicon of global branding.
Why is this new spin causing vertigo to some?
|The Quick Demise of Qwikster - ICANN gTLD Approach|
Today, each serious marketer has to come to grips and selective abandon
the traditional education over mastering the new emerging platforms
|How much for that ICANN gTLD?|
Is $185,000 the right price for a single gTLD? No, it's definitely not.
|The gTLD Metamorphosis|
The cocooned GTLD has started to spread its wings, soon it will show its
color and become a butterfly
|Global-Image-Cyber-Warfare - the gTLD weaponry|
In the 90s, when the first generation of early domain names provided
cutting edge weaponry it changed the global landscape forever
|Power Play of Name Evaluation|
Today's biggest question of image expansion is not how and where you got your name from, but rather if it is still producing
|The Big Bang of Business Naming|
Suddenly some explosively positive and futuristically pragmatic
policies about the Internet and global e-commerce are creating amazing
galaxies of business naming.
|Why Corporate Images Are On Fire?|
Today, no matter how big or small the name-identity, it must face some of the principle Laws of Corporate Naming
|The Bid For Dubai's Cyber-Rights|
ICANN suggestions of auctions creating the billion dollar domain babies
is very problematic, as in each country there are always some
gizzillionaires that want to cherry pick the top brand name identities
|The Positive "R" words|
The previous recessions have clearly taught us some very valuable
lessons, as this time around, the application of the right game plan
may offer you a winning streak.
|The Domain Exchange|
A powerhouse name on universal cyber space is a sure bet to get the customer's attention.
|The Presidential Branding|
These days, the know-how of Presidential branding is as important as the keys to the White House itself.
|The Balancing Acts of National Image|
The global shifts on image repositioning are causing minor quakes
throughout various continents as brand new landscapes are erupting
|The Big Green Paint Job|
The question is, should corporations and producers of hardcore toxins simply hide behind sing-song, spinning green logos, or should they firmly stand up to the challenge and embrace the tough environmental questions?
|Lost in Global Translation?|
What are customers around the world saying about the new booming Middle
Eastern brands? Which ones can they pronounce, type
and remember easily?
|The Haunted America|
Currently, it seems that this home of the American nation has started
to resemble that old mansion, elegantly pristine but known to be haunted
|Is E-Voting the Next Wonder of the World?|
Just when you thought the massive influx of cell phones were settled as
simple pocket devices for calling, a new function emerges, making each
phone a portable-voting-booth.
, author of Naming for Power
and also Domain Wars
is recognized as a world authority on Name Identities and Domain Issues and he is the President of ABC Namebank ( www.abcnamebank.com
with offices in New York & Toronto. e-Mail him your URLs or current
business names for a complimentary evalution. This analysis is serious
business, so please identitfy your job title and background information on
your company and the use of that name. All correspondence is
confidential. e-mail: firstname.lastname@example.org