Articles by Eric Nitschke, Launch International
Five Quick Tips for Creating Conversations Salespeople Will Use
If you
Launch 101: Messaging matters most
Everything you need to know about differentiating yourself in the crowded marketplace
Sales Enablement Playbook for Technology Marketers
Sales organizations are often compared to sports teams. And, with good reason. Competition is very real and tougher than ever, whether it
Value-Based Marketing: Hype or help in today
Is value-based marketing actually different than its traditional marketing predecessor? We don
High-tech marketing in 2006: The year of sales enablement
Marketing is investing heavily in building more personalized ways to touch customers. Yet many organizations under deliver quality tools for the most valuable customer touch-point: the sales person.

Eric Nitschke is Vice President and Managing Director of Client Services of Launch International ( www.launchintl.com ) , a provider of strategic marketing and sales enablement services for technology companies. He can be reaced at 215-230-4340 or by email at info@launchintl.com