Articles by Scott Lorenz, President, Westwind Communications
The Apple Genius Manual: What Authors Can Learn
We can all learn a lot from Apple, so when their 'Genius Manual' was revealed recently, I found ways the info contained was applicable to authors.
My Top 10 Book Apps for Kids and Adults
Some apps have incredible features such as 3D effects, interactive story telling, and more. Creating an app for your book may give you a competitive advantage
Groupon - The Next Big Thing... Really
One of the hottest marketing programs today is Groupon.
How to Promote Your iPhone App
There's no question that creating, developing and selling iPhone apps is one of the hottest entrepreneurial opportunities out there
How Cookbook Authors Can Do a Great Cooking Segment on TV
A lot of things can go wrong on a live in-studio cooking demo. Here are some tips to insure that your cooking segment is great.
Book Marketing Starts with Your Book Cover Design
Like a billboard, if you first don't catch their attention you'll never deliver the message.
Pulling Back the Curtain on New York Times Book Reviews
These inside secrets from that speech and gleaned from other sources may give authors a better idea if their book ever has a chance at making the cut.
Slow Pay or No Pay? No Problem
Not being paid? The key is to not get into this situation in the first place. Here are a couple of ways to prevent this from happening.
22 Tips on What to Wear For a TV Interview
What about you? Are you ready to be interviewed by local or national TV?
Journalists Caught in Lay-Off Frenzy Get Tips From Top Publicist
The publicists you deal with on a regular basis may be in the best position to help you, and will want to help you.
Why You Must Keep Marketing Through The Recession
Worried about the recession? Then ramp up your promotional efforts and vow: "I am not going to participate in this recession."
Get Your Business Listed in ALL the Phone Books
Whew! You've just opened your new business, your ads are working, the web site is up, and the signage is done. But, wait! What about a listing in the phone book?
"Big PR" Launches "Big Ideas" on CNBC's Hit Show with Donny Deutsch
Just about every guest on the very popular business program "The Big Idea with Donny Deutsch" on CNBC, cites ONE thing that propelled his or her business. What was it? Publicity - PR!
How to Get Booked on a Radio Talk Show and What to do Next
An interview with nationally syndicated talk show host George Woods, offering great advice on how to get booked on radio talk shows as well as conducting a first class interview.
33 Radio Interview Tips
Publicist Scott Lorenz has booked thousands of radio interviews for his clients. To help them conduct an excellent interview he gives them this list of very helpful radio interview tips to review before the interview.
Books on Book Marketing and Promotion Every Author Must Read
I've read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one.
Seven Tips to Get on a Panel at a Conference
As a publicist I am often asked to get a client on the convention dais and as a result I
Medical Practice Marketing... All Doctors Need PR
Doctors on the cutting edge in their area of specialty need public relations.  The message of safety, convenience, and success must be conveyed because medical consumers are much more reluctant to be among the first to accept a new medical technique
PyroMarketing - The Secret of Book Marketing Success
PyroMarketing embraces an idea that really has been in use for some time
How to Market Your Business During Your Lunch Hour
When you

Scott Lorenz is President of Westwind Communications ( www.westwindcos.com ), a public relations and marketing firm which specializes in marketing authors. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, ESPN, The New York Times, Nightline, TIME, PBS, NPR, the Los Angeles Times, USA Today, Washington Post, Family Circle, Woman's World, & Howard Stern to name a few. To discuss how Westwind Communications helps its clients get all the publicity they deserve and more visit www.westwindcos.com/book or call 734-667-2090 or email scottlorenz@westwindcos.com.