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New sales managers avoid early missteps to success!
by Janet Spirer, Co-Founder and Principal, Sales Horizons

Being a sales manager is a challenging job and high expectations come quickly.  So invest the time to get the right start.There are mistakes that too many new sales reps make from the outset. Here are 6 best practices for avoiding those traps.


Tips for Building a Strong Agency Relationship
by Norwin A. Merens, Managing Director, NM Marketing Communications
Whatever the reason, companies are often challenged to find a good fit with an agency partner.
Multi-tasking, Focus, and Other Stuff
by Dave Kahle, The Growth Coach®
It is an epidemic that is raging unabated in our economy. It renders people unproductive, and organizations operating at a fraction of their potential.
We Live in a World of Image Supremacy
by Naseem Javed, President, ABC Namebank
Over 200 nations are currently engaged in the struggle of image superiority on the global stage.
Fundamentals of Key Account Selling
by Dave Kahle, The Growth Coach®
Almost every professional B2B sales person comes to grips with one of the challenges of penetrating key accounts.
Holiday Messages Make a Significant Impact
by Norwin A. Merens, Managing Director, NM Marketing Communications
Whatever approach you take, the holidays are a great time to make an impression on your customers.
Are You Missing Out On Valuable Link Building Opportunities with Online PR?
by Nick Stamoulis, President and Founder, Brick Marketing

A lot of companies don’t fully appreciate the link building opportunities that good online press releases and online news coverage can provide for their company.


The Importance of User Intent on Keyword Research
by Nick Stamoulis, President and Founder, Brick Marketing
Understanding user intent means getting inside the thought process of your target audience and understanding where they are coming from so you can organize your SEO campaign accordingly
5 Link Building Activities You'd Be Better Off Without and What to Do Instead
by Nick Stamoulis, President and Founder, Brick Marketing
Here are 5 link building activities you'd be better off without and some ideas for what you can do instead to actually help your SEO.
Know How to Overcome Procrastination
by Dave Kahle, The Growth Coach®
If we accept mediocrity in our performance for one day, we will never be able to gain that time back
The Apple Genius Manual: What Authors Can Learn
by Scott Lorenz, President, Westwind Communications
We can all learn a lot from Apple, so when their 'Genius Manual' was revealed recently, I found ways the info contained was applicable to authors.
How Do You Measure the Success of Your SEO Efforts?
by Nick Stamoulis, President and Founder, Brick Marketing
ROI is the magic term for any marketing initiative, including SEO. How do you know if your SEO is working in the first place? And how do you measure how well it's working?
Brand Destruction is Simple as 1, 2, 3
by Norwin A. Merens, Managing Director, NM Marketing Communications
It seems like everywhere you turn, marketing and communications media are talking about the importance of branding for companies and individuals.
SEO Keyword Research Mistakes
by Nick Stamoulis, President and Founder, Brick Marketing
Here are 4 common SEO keyword research mistakes that could end up hurting your SEO.
How To Drive Top-of-Mind Awareness With Prospective Customers
by Gordon G. Andrew, Managing Partner, Highlander Consulting

For B2B businesses, making a prospect's "short list" of candidates is a critical step in the sales process. To get there, prospects must remember who you are when they're ready to buy.


Bringing Old Content Topics Back to Life
by Nick Stamoulis, President and Founder, Brick Marketing

B2B marketers shouldn’t be afraid to take a new spin on an old topic, even if it is one that they have written about before.


Plan every sales call
by Dave Kahle, The Growth Coach®
It continues to amaze me that so many sales people shuffle into most of their sales calls with very little, if any, prior planning.
Marketing to the Multi-Generational Workforce
by Norwin A. Merens, Managing Director, NM Marketing Communications
The challenge of deciphering the needs and nuances of today's age-diverse workplace might appear overwhelming, but organizations adapt to these changes will reap significant benefits.
No Response to Emails
by Dave Kahle, The Growth Coach®
The reality is that things have changed dramatically in the past few years, and will continue to change just as dramatically in the next few years.
Does Your Brand Really Matter?
by Norwin A. Merens, Managing Director, NM Marketing Communications
The good news is that you don't have to be a major company to create your own particular brand attributes.
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