SalesVantage.com >> Article Archives >> Sales Strategies >> Beating the #1 Competitor

Sales Strategies
   
Beating the #1 Competitor
By Olin Thompson, Process ERP Partners

Ask almost any sales executive who their number one competitor is and you will get an answer of "NO DECISION".

Ask almost any sales executive who their number one competitor is and you will get an answer of "NO DECISION".  Who is this universal competitor and how do we beat it?

NO DECISION means you have done all the work required to get the business but the prospect simply cannot or will not make a decision to move forward.  NO DECISION does not mean the prospect has decided to abandon the project or purchase, it means that they never sat down and made any decision

Olin Thompson is a leading sales & marketing consultat  to application software providers. With 25+  years experience, Olin has been called "The Father of Process ERP". He works with solutions providers, analysts, and the press. To learn more visit www.processerp.com. Contact Olin directly at 401.421.6968 or e-mail: olin@processerp.com

More articles by Olin Thompson
More articles on Sales Strategies