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When Coaching Salespeople Isn't Coaching Salespeople
By Dave Kurlan, CEO, Objective Management Group

There are many executives who spend time with their salespeople, are they all valuable coaching? This short article analyzes the problems of coaching.

There are many executives who spend time with their salespeople, either face to face or on the phone, and believe they are providing valuable coaching. It's likely that any time manager and salesperson spend together is valuable however, let's not assume that it's really coaching that is taking place.

One of the professionals I coach enjoys providing me with the details of accounts, calls, pipeline and schedule. He wants me to know how much he has going on. I call this activity off loading. Some salespeople need to off load and want your input but let's not fool each other. This is not coaching. It's more like horrible debriefing. It would be effective debriefing if you were asking the questions and your salesperson was answering them. But to spend time listening to the salesperson provide details that are important only to him is not effective coaching or debriefing.

So what should happen instead? While your salesperson needs to off load, it must be separate from the coaching that takes place. The coaching session qualifies as coaching only when you help the salesperson improve, grow, become stronger and more effective. It should culminate with a lesson learned, an epiphany, and some action to be taken by the salesperson.

Don't allow valuable coaching time to be monopolized by off loading. If you're going to coach someone, make sure that actual coaching takes place.

Dave Kurlan is the author of Baseline Selling - How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball ( www.baselineselling.com ). He is the founder of Objective Management Group, Inc. ( www.objectivemanagement.com ), the pioneers in sales assessments and he is the CEO of David Kurlan & Associates, Inc. ( www.SalesDevelopmentSpecialists.com ) a leading sales force development firm. Dave can be reached at 800-221-6337 or by email at dave@objectivemanagement.com

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