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Using Trade Shows to Investigate Your Competition
By Susan Friedmann, The Tradeshow Coach

Gathered in one convenient location, you should find many, if not most, of your competitors.

Your company is in a precarious position.  The marketplace is changing daily.  New companies enter the industry.  Your competitors are constantly unveiling new products, new services, and/or new marketing strategies.  How do you keep up with

Susan Friedmann, works with organizations who want to boost their exhibiting results by attracting new business at tradeshows. She designs and implements strategies for show organizers and exhibitors. She can be reached at 518.523.1320, on the web www.thetradeshowcoach.com or by email susan@thetradeshowcoach.com

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