SalesVantage.com >> Article Archives >> Web Marketing >> When Will The Internet Be Divided Among Nations?

Brand Marketing, Web Marketing
   
When Will The Internet Be Divided Among Nations?
By Naseem Javed, President, ABC Namebank

Other countries want their own Internet too, with its own domain registration policies.

The desired goal of most of the other countries other than US is to end up with their own local language suffixes, own local language domain names, basically their own Internet, with its own domain registration policies -- in a nutshell, a very big and a very complex global mess, indeed.

This fight over ICANN the Internet Corporation for Assigned Names and Numbers, is all about a golden key, as without it, the Internet is completely useless. That golden key is a name on the Net called a URL. It's all about the master design of a sophisticated key management system so that billions of single domain name identities can offer access to billions of sites without any problem. After all, without this access, the Internet has no value.

It's this portion of the magic of the Internet that is now being challenged.It's also ICANN, the organization that from the start has made some very stringent and often very weird policies about such issues as the golden keys. Now its global authority is being challenged, and such fights could divide the power of this controlling body, and any adverse outcome will simply split the Internet.

Upcoming Clashes

Many countries around the world have questioned how domain name management policies have been handled by ICANN. That has now set the stage for these upcoming clashes.

The UN is the self-appointed referee. It seems a fair match. In the ring, on this side is solo ICANN, representing the founding fathers' point of view, that of the U.S. On the other side is a large group of nations, almost the rest of the world.

The emerging new players are questioning the evolution of the Internet, and the originating founders' ideas are being cornered. In hindsight, the founders also made big global domain management policy blunders.Unfortunately, the UN cannot solve the issue, although it can play a great catalyst role. The result might be a global body under the UN and the World Intellectual Property Organization (WIPO), etc.

The desired goal of the other countries is to end up with their own local language suffixes, own local language domain names, basically their own Internet, with its own domain registration policies -- in a nutshell, a very big and a very complex global mess.

Choosing five original suffixes as a quick and a simple napkin solution was the biggest mistake. The Global Charter of Corporate Nomenclature and the Rules of Global Domain Name Management were never applied. It was a shortsighted academic plan based on a quick registration revenue generation scheme. The U.S. certainly missed great opportunities during the earlier inception of the Internet Magna Carta. A pity; now it's boxing time.

Change Almost Unavoidable

The fight is also about common sense based on post-millennium realities, as now the sheer volume of e-commerce is so big, complex, fast and cruel that this overly secretive ICANN with its mysterious charter of operation now is not able to hold this unstoppable break-up movement. Like revolutions in so many sectors of so many industries, this change is almost unavoidable.
"The domain name system is the pillar of electronic commerce, and is more important than the Internet itself. For those who are monitoring the outcome of ICANN's electronic bureaucracy, here are some possible scenarios: A complete breakdown of the domain name registration system. A type of anarchy on the Internet, allowing anyone to register anything. Trademark offices threaten to shut down, intellectual property becomes public domain. A numbering system similar to our telephones takes over, destroying all the fun of promoting and advertising interesting Web names. Battalions of lawyers will band around the world, declaring war on each other. A great windfall for the profession, as monthly billings becomes perpetual."  Source DomainWars, by Naseem Javed, 1999, Linkbridge Publishers.
Multilingualization

For now, English is the big mama of the business language on the global scene, but on the spoken side, Chinese is the big papa. In a few years, as every second person in China gets a business portal, they will become dominating e-commerce players dwarfing the West. China would need its own independent control of how it will play the access game, decide on local languages, suffixes and come up with its own registration and trademark dispute policies then rather wait for annual memos from ICANN.

Many countries have long wanted their own language for the Internet and their own internal systems, while the creation of foreign language suffixes has been a sore point with ICANN. True, there have been some very technical limitations. Internet is no longer an advance science project rather it

Naseem Javed, author of Naming for Power and also Domain Wars is recognized as a world authority on Name Identities and Domain Issues and he is the President of ABC Namebank ( www.abcnamebank.com ) with offices in New York & Toronto. e-Mail him your URLs or current business names for a complimentary evalution. This analysis is serious business, so please identitfy your job title and background information on your company and the use of that name. All correspondence is confidential. e-mail: nj@njabc.com

More articles by Naseem Javed
More articles on Brand Marketing
More articles on Web Marketing