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The sales funnel is not a new tool for the management of the sales process. Most sales managers use it to understand the sales pipeline and its status. However, the sales funnel can be an important tool in improving performance. It can help us identify areas for improvement and understand what actions can help the sales and marketing process to both increase deal flow and lower the cost of sales.
To leverage the traditional sales funnel, it will
help to regard it as the sales and marketing funnel. Marketing
Olin Thompson is a leading sales & marketing consultat to application software providers. With 25+ years experience, Olin has been called "The Father of Process ERP". He works with solutions providers, analysts, and the press. To learn more visit www.processerp.com. Contact Olin directly at 401.421.6968 or e-mail: firstname.lastname@example.org
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