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Building an Industry Expert
By Olin Thompson, Process ERP Partners

Why do some companies get more coverage in magazines than others? Why do they get more time in front of the key decision makers?

Why do some companies get more coverage in magazines than others?  Why do they get more speaking slots at industry events?  Why do they get more time in front of the key decision makers?  One reason might be that they have an industry expert.

Defining the Industry Expert

What is an industry expert?  Most importantly, the industry expert is one who is seen by the industry as an expert.  The key words and phrases in this definition are


Olin Thompson is a leading sales & marketing consultat  to application software providers. With 25+  years experience, Olin has been called "The Father of Process ERP". He works with solutions providers, analysts, and the press. To learn more visit www.processerp.com. Contact Olin directly at 401.421.6968 or e-mail: olin@processerp.com

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