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The Value of Vision & Mission
By Dan Goldberg


The terms vision statement and mission statement, have been beaten to death by organizations. However, both of these statements can help drive companies in ways that build loyalty, growth and consistency, if handled correctly.

Too often these credos are fed to employees without a full understanding of their impact on the individual. It is not uncommon to have a group of executives formulate the statements without the input of employees, leading to irrelevant, common and confusing paragraphs. These statements are usually filled with self-aggrandizing adjectives and bland objectives, which are then framed and hung on the wall for all prospects and clients to see as they enter the organization

Dan Goldberg is an internationally recognized speaker, trainer, coach, business developer and management consultant. Reach Dan by phone: 215-233-5352 ; email : ; or visit :

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