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Look Out Overhead!
By Dan Goldberg

Watching your expenses can lead to continued profitabiltiy.

Years ago, my partner at the time, Drew and I were asked to go to the office of a prospect who inquired about our firm helping them promote their computer business.

The company was located in the Philadelphia suburbs in a large building that had been an elementary school. Drew and I figured that our prospect probably occupied a portion of the building and that other companies were housed there as well. As we entered we were shocked at what we saw. A huge banner hung from the ceiling, just beyond the entrance, that welcomed all to XYZ Computer

Dan Goldberg is an internationally recognized speaker, trainer, coach, business developer and management consultant. Reach Dan by phone: 215-233-5352 ; email : ; or visit :

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