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Part 2: What to do as PPC Costs Increase? (Part 2 of 3 Series)
By Kevin Gold, Managing Partner, Enhanced Concepts, Inc.

Website conversion occurs when you satisfy a visitor

In the first article of this three-part series, I explained how to determine your current performance metrics to set a baseline for selecting and measuring website conversion strategies. In this article, I

Kevin Gold is Managing Partner of Enhanced Concepts helping businesses increase their online leads and sales through improving conversions and gaining greater visibility. Download "20 Surefire Ways to Increase Your Website

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