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The Art of the Pay-Per-Click
By Kevin Gold, Managing Partner, Enhanced Concepts, Inc.

Setting up a pay-per-click campaign is simple, right?

Practically all paid search engines especially the top-tiered ones like Google Adwords and Overture provide extensive training materials.  It is advertised that in less than three hours, you can select your keywords, write your ads and have a campaign either submitted for an editorial review at Overture or active on Google. 

It sounds so unbelievably simple!  But have you heard the saying


Kevin Gold is Managing Partner of Enhanced Concepts helping businesses increase their online leads and sales through improving conversions and gaining greater visibility. Download "20 Surefire Ways to Increase Your Website

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