When judging the potential value of a speaking opportunity, we all think about the audience. We consider who and the size. We think about the percentage of the audience who are in our target market. We think about the roles and titles of the audience. Of course, we think about the size of the audience. Understanding the audience helps give us an understanding of the value of the speaking opportunity. However, we typically do not understand or even see the total value of the opportunity. The value of speaking opportunities can be derived from many sources. Although showing up and speaking at the event is valuable, a number of potentially higher value opportunities exist.
Name in the
Brochure - Most speaking engagements include promotion by the organization
sponsoring the event. If the sponsoring
organization includes the speaker
Olin Thompson is a leading sales & marketing consultat to application software providers. With 25+ years experience, Olin has been called "The Father of Process ERP". He works with solutions providers, analysts, and the press. To learn more visit www.processerp.com. Contact Olin directly at 401.421.6968 or e-mail: firstname.lastname@example.org
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