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Collaborative Business Intelligence for Sales Execution: Value, Benefits, and Challenges
By Andrew Rudin, CEO, Outside Technologies, Inc.

Collaborative Business Intelligence (CBI) can be utilized to support corporate strategy and create value for a commercial organization. 

CBI can be deployed as an integral part of a sales process and provides embedded processes for simultaneous knowledge sharing and situational insight that can be scaled and repeated, leaving the organization less vulnerable to knowledge loss through attrition.  Most important, CBI uniquely enables rapid adaptability to situational changes, essential for the success of any business strategy.

The case for CBI to support sales execution: identifying the high-value opportunities

According to McKinsey, the greatest opportunity for sales organizations to create value exists with business opportunities called Enterprise Sales, in which both customer and vendor need to invest significant resources to meet the customer

Andy Rudin is the CEO of Outside Technologies, a sales mangement consultantcy. His company helps clients generate more revenue through outsourced sales . For more information on the services offered visit http://www.outsidetechnologies.com. Andy can be reached at 703.371.1242 or info@outsidetechnologies.com

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