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Selling Tactics
The ROI on ROI
By Michael J. Nick, President, ROI4Sales, Inc.

Michael J. Nick is the President and founder of ROI4Sales, Inc. ( ) He has trained thousands of sales people on using ROI in the sales process and has appeared on radio talk shows, the tradeshow circuit and produced several public workshops throughout the world. His latest book ROI Selling (Dearborn Trade Press) is turning out to be the "ROI bible" for most sales, marketing and management people throughout the software industry. Michael can be reached directly at or by calling ROI4Sales at 262-338-1851.

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