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Before the show
1. Define and select your target audience so that you can tailor your message directly to the needs, concerns and interests of your prospects.
2. Ask show management for a comprehensive media list complete with contact name, address, phone number and email address of all trade, business and local press, radio and TV stations. Also ask them about their media plan for the show.
Find out which publications are planning a show edition and their
deadline for press releases. Realize that many of the trade journals
work several months in advance.
Realize that editors are in interested in timely newsworthy
information; industry trends, statistics, new technology or product
information; interesting material, such as, do-it-yourself tips,
techniques, or strategies; useful advice; human interest stories,
including celebrities you have coming to the show.
7. Understand the do
Susan Friedmann, works with organizations who want to boost their exhibiting results by attracting new business at tradeshows. She designs and implements strategies for show organizers and exhibitors. She can be reached at 518.523.1320, on the web www.thetradeshowcoach.com or by email firstname.lastname@example.org
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