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Sharpen Your Competitive Advantage Using Techniques that Makes you a Forecasting Savant
By Peter Callaghan, V.P. Sales & Marketing, Maximizer Software

When it comes to sales, who is really responsible for the accuracy of the forecast?

Accurate forecasts provide companies with a significant advantage over the competition: predictability. The old saying,

Peter Callaghan is responsible for managing Maximizer's ( www.maximizer.com ) direct sales, channel sales, and marketing activities in the U.S. He has more than 17 years of sales experience in the software industry and has held senior sales and marketing positions at Pivotal, Computer Associates, Cognos, and Sybase. Peter helped Pivotal company grow its revenues from US $1 million to US $100 million over sixteen quarters. Peter is on CRM magazine's list of "Who's Who in CRM," and he is frequently quoted in a variety of business publications, including CRM Guru, VARBusiness, and Sales & Marketing Management magazine.

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