SalesVantage.com >> Article Archives >> Event Marketing >> How to Maximize Your ROI from Exhibits at Industry Trade Shows and Conferences

Event Marketing
   
How to Maximize Your ROI from Exhibits at Industry Trade Shows and Conferences
By M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated

Exhibiting at industry conferences or tradeshows can take a big bite out of your budget. Using proven techniques to help maximize your ROI.

Exhibiting at industry conferences or tradeshows can take a big bite out of your budget. Consider using these proven techniques to help maximize your return on that investment.

PRE- SHOW


Evaluate and select trade shows or conferences carefully.

Are the show

M. H. "Mac" McIntosh is described by many as America's leading authority on inquiry handling and sales lead management. He is president of Mac McIntosh Incorporated, a sales and marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. To request a free subscription to his newsletter, Sales Lead Report, contact him at: Mac McIntosh, Inc., 601 Pendar Rd. North Kingstown, RI 0-2852-6620 Phone: 800-944-5553 or 401-294-7730. Fax: 800-944-5513. Email: mcintosh@salesleadexperts.com Web: www.salesleadexperts.com

More articles by M. H. "Mac" McIntosh
More articles on Event Marketing