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Exhibiting at industry conferences or tradeshows can take a big bite out of your budget. Consider using these proven techniques to help maximize your return on that investment.
Evaluate and select trade shows or conferences carefully.
Are the show
M. H. "Mac" McIntosh is described by many as America's leading authority on inquiry handling and sales lead management. He is president of Mac McIntosh Incorporated, a sales and marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. To request a free subscription to his newsletter, Sales Lead Report, contact him at: Mac McIntosh, Inc., 601 Pendar Rd. North Kingstown, RI 0-2852-6620 Phone: 800-944-5553 or 401-294-7730. Fax: 800-944-5513. Email: firstname.lastname@example.org Web: www.salesleadexperts.com
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