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Event Marketing
Your Event Was a Success. Now What?
By M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated

Why do many companies pour time, money and manpower into mounting an event, only to ignore attendees after it

Would you invite someone out on a date, wine and dine the person, drop him or her off afterwards and then never call again? Not unless the two of you really didn

M. H. "Mac" McIntosh is described by many as America's leading authority on inquiry handling and sales lead management. He is president of Mac McIntosh Incorporated, a sales and marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. To request a free subscription to his newsletter, Sales Lead Report, contact him at: Mac McIntosh, Inc., 601 Pendar Rd. North Kingstown, RI 0-2852-6620 Phone: 800-944-5553 or 401-294-7730. Fax: 800-944-5513. Email: Web:

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