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Live or Electronic: Choosing the Best Event Format
By M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated

What event format is best? Live, cheeks-in-seats events? Webinars? This article explores the pros and cons of live and electronic events.

In the old days (remember them?), building a relationship with a prospect meant getting in your car or on a plane, or picking up the phone.

Now, of course, technology has changed all that.


M. H. "Mac" McIntosh is described by many as America's leading authority on inquiry handling and sales lead management. He is president of Mac McIntosh Incorporated, a sales and marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. To request a free subscription to his newsletter, Sales Lead Report, contact him at: Mac McIntosh, Inc., 601 Pendar Rd. North Kingstown, RI 0-2852-6620 Phone: 800-944-5553 or 401-294-7730. Fax: 800-944-5513. Email: mcintosh@salesleadexperts.com Web: www.salesleadexperts.com

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