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Is Your Website Helping Prospects Move Forward?
By M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated

Is your website helping prospects move forward in their consideration and buying process? Here

Your website is often the first place somebody looks to learn more about your company and its products or services.

Does your website make it immediately clear what your company does and who it serves?

Does it clearly spell out

  • The products or services your company sells?
  • The most common applications for your products or services?
  • The types of businesses or institutions you serve? business? education? government?
  • The size of organizations your company serves? large? medium? small?
  • The geographies you serve? local areas? states? countries? regions of the world?
Is it easy for your prospects and customers to find their way around your website? 
  • Are there clear, consistent and well-organized menus?
  • Is there a functional search mechanism?
  • Are text links to related or in-depth information included?
  • Are graphics clickable?

Does your website quickly communicate your company

M. H. "Mac" McIntosh is described by many as America's leading authority on inquiry handling and sales lead management. He is president of Mac McIntosh Incorporated, a sales and marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. To request a free subscription to his newsletter, Sales Lead Report, contact him at: Mac McIntosh, Inc., 601 Pendar Rd. North Kingstown, RI 0-2852-6620 Phone: 800-944-5553 or 401-294-7730. Fax: 800-944-5513. Email: Web:

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