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Using the Pipeline to Align Sales and Marketing
By Laura Patterson, President, VisionEdge Marketing, Inc

Marketing and sales teams will stay on target and manage the company

A company


Laura Patterson is the president and co-founder of VisionEdge Marketing, Inc ( www.visionedgemarketing.com ), a leading consulting group for metrics-based strategic marketing. Prior to that, she spent more than twenty years in business-to-business marketing, focusing on branding, customer loyalty, and product rollouts for Motorola, Evolutionary Technologies and State Farm Insurance. She can be reaced at 512.681.8800

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