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Search engine optimization (also known by various other names like search engine ranking, search engine promotion, website promotion, SEO etc.) is a method through which a website is given top rankings in various search engines. According to a recent industry study, 1 in every 20 people go to the second page of search results pages, but only 1 in every 100 people go beyond that. So, by top search engine rankings, we mean that your website should be within the first two pages of the search results, preferably in the first page (i.e. within top 10 rankings).
2. What are the prime benefits of search engine optimization?
Search engines change their algorithms frequently, thereby forcing the search engine optimization companies to re-strategize their search engine optimization techniques. However, the following attributes are basic and play a major role in procuring top search engine rankings.
a.) Keyword Research
Prabuddha S Raychaudhuri is the Founder & CEO of SEOguru Technologies ( http://www.searchengine-optimization-guru. com ), a premiere search engine optimization, search engine marketing (SEO/SEM) and online public relations consultancy firm, catering to clients which range from Fortune 500 to small home business start-ups. Services include Top 10 Google and other search engines rankings, Pay Per Click (PPC) targeted traffic campaign, Paid Listing Management, Keyword Advertising. Prabuddha can be contacted at prabuddha@searchengine-optimization- guru.com.
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