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Driving Forces of Commoditization
By Jeff Thull, President & CEO, Prime Resource Group

How do you maintain your price structure and the value of your offering when the trend towards commoditization of  products and services keeps growing ?

Rapid commoditization of products and services is exasperating even the most skilled professionals. The solution provider is struggling to differentiate their unique products and services and simultaneously customers are putting the squeeze on margins and driving unique value to the lowest common denominator

Jeff Thull is a leading-edge sales and marketing strategist and valued advisor for executive teams of major companies worldwide. As President and CEO of Prime Resource Group, he has designed and implemented business transformation and professional development programs for companies like Shell Global Solutions, 3M, Microsoft, Intel, Citicorp, IBM and Georgia-Pacific, as well as many fast track, start-up companies. Jeff is a compelling and thought-provoking keynote speaker for corporations and professional associations worldwide. He is also the author of the #1 best selling books Mastering the Complex Sale, and newly released, The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale. For more information contact: Prime Resource Group,, 1.800.876.0378.

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