SalesVantage.com >> Article Archives >> Brand Marketing >> Creating Your Company's Identity

Brand Marketing
   
Creating Your Company's Identity
By Bob Rentsch, Vista Consulting

This article will explore the idea of branding in greater detail, and give you a framework to help think about what you want your brand to stand for.

To many, a brand is an intangible concept that is associated with an image, such as the Nike


Bob Rentsch is a marketing consultant at Vista Consulting LLC ( www.vista-consulting.com ) and brings over 20 years of experience managing marketing and development organizations. Bob

More articles by Bob Rentsch
More articles on Brand Marketing