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Evaluating Sales Channels: Getting ROI for your marketing communications
By Jim Schakenbach, Managing Partner, SCT Group, Inc.

When your marketing communications is properly linked to your sales channel accountability with a ROI will follow.

From a marketing communications perspective, conventional wisdom used to be


The SCT Group Inc. is a marketing communications agency specializing in science, communications, and technology accounts. For more information, please visit our web site at http://www.sctgrp.com/ or call 508.919.2092. Technology Spoken Here.

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